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Developing online content : the principles of writing and editing for the Web / Irene Hammerich, Claire Harrison.

By: Hammerich, Irene.
Contributor(s): Harrison, Claire.
Material type: TextTextPublisher: New York : John Wiley & Sons, c2002Description: xv, 384 p. : ill. ; 24 cm.ISBN: 0471146110; 9780471146117.Subject(s): Web sites -- Design | English language -- Composition and exercises | Web site development | Online authorshipDDC classification: 004.678 Online resources: Contributor biographical info. | Publisher description | Table of contents | WorldCat details
Contents:
Table of contents Ch. 1. A Funny Thing Happened on the Way to the Web -- Ch. 2. Audience, Audience, Audience! -- Ch. 3. Organizing a Web Site: "Elementary, My Dear Watson" -- Ch. 4. E-Rhetoric: A New Form of Persuasion -- Ch. 5. Is Seeing Believing? The Art of Visual Rhetoric -- Ch. 6. Links, Logic, and the Layered Reader -- Ch. 7. Writing/Editing for the Web Page; Writing/Editing to the Web Screen -- Ch. 8. Content + Technology: A Surprising Alliance -- Ch. 9. Keep CALM: Content and Logical Management -- Ch. 10. The Business of Web Writing/Editing -- Ch. 11. After Words and For Words -- App. HTML Codes for Special Text Characters.
Summary: A blueprint and a set of best practices for writing, editing, organizing, and delivering effective Web content. A guide through the site development process, strategies such as how to structure
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 004.678 HAD 2002 (Browse shelf) C-1 Not For Loan 12888
Text Text EWU Library
Circulation Section
Non-fiction 004.678 HAD 2002 (Browse shelf) C-2 Available 12889
Text Text EWU Library
Circulation Section
Non-fiction 004.678 HAD 2002 (Browse shelf) C-3 Available 12890
Text Text EWU Library
Circulation Section
Non-fiction 004.678 HAD 2002 (Browse shelf) C-4 Available 12891
Text Text EWU Library
Circulation Section
Non-fiction 004.678 HAD 2002 (Browse shelf) C-5 Available 12892
Total holds: 0

Includes bibliographical references (p. 363-373) and index.

Table of contents Ch. 1. A Funny Thing Happened on the Way to the Web --
Ch. 2. Audience, Audience, Audience! --
Ch. 3. Organizing a Web Site: "Elementary, My Dear Watson" --
Ch. 4. E-Rhetoric: A New Form of Persuasion --
Ch. 5. Is Seeing Believing? The Art of Visual Rhetoric --
Ch. 6. Links, Logic, and the Layered Reader --
Ch. 7. Writing/Editing for the Web Page; Writing/Editing to the Web Screen --
Ch. 8. Content + Technology: A Surprising Alliance --
Ch. 9. Keep CALM: Content and Logical Management --
Ch. 10. The Business of Web Writing/Editing --
Ch. 11. After Words and For Words --
App. HTML Codes for Special Text Characters.

A blueprint and a set of best practices for writing, editing, organizing, and delivering effective Web content. A guide through the site development process, strategies such as how to structure

Computer Science & Engineering

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