Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management / Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger.
By: Imhoff, Claudia
Contributor(s): Loftis, Lisa | Geiger, Jonathan G
Material type: 
TextLanguage: English Publisher: New York : Wiley, c2001Description: xxiv, 487 p. : ill. ; 24 cmISBN: 0471319813; 9780471437635Subject(s): Data warehousing | Customer relations -- Data processing | Computer ScienceDDC classification: 005.74 IMB LOC classification: QA76.9.D37 | I454 2001Online resources: Contributor biographical information | Publisher description | Table of Contents | WorldCat Details Summary: Data warehousing techniques for supporting customer relationship management
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EWU Library Reserve Section | Non-fiction | 005.74 IMB 2001 (Browse shelf) | C-1 | Not For Loan | 12801 | ||
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EWU Library Circulation Section | Non-fiction | 005.74 IMB 2001 (Browse shelf) | C-2 | Available | 12802 | ||
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EWU Library Circulation Section | Non-fiction | 005.74 IMB 2001 (Browse shelf) | C-3 | Available | 12803 |
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Includes bibliographical references (p. 471-472) and index.
Data warehousing techniques for supporting customer relationship management
Computer Science & Engineering Business Administration
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