The discourse of advertising / Guy Cook.

By: Cook, Guy (Guy W. D.)
Material type: TextTextLanguage: English Series: The Interface seriesPublisher: London ; New York : Routledge, c2001Edition: 2nd edDescription: xii, 256 p. : ill. ; 25 cmISBN: 0415234549 (hbk); 0415234557 (pbk.); 9780415234542 Subject(s): Discourse analysis | Advertising -- LanguageDDC classification: 659.1014 LOC classification: P302 | .C625 2001Online resources: WorldCat details | Ebook Fulltext
Contents:
Table of contents 1. Introduction: the genre of the advertisement -- Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage -- Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text -- Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement.
Summary: Summary: "The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.".
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
E-Book E-Book EWU Library
E-book
Non-fiction 659.1014 COD 2001 (Browse shelf) Not for loan
Text Text EWU Library
659.1014 COD (Browse shelf) C-1 Available 3521-13044
Text Text EWU Library
Reserve Section
Non-fiction 659.1014 COD 2001 (Browse shelf) C-2 Not For Loan 13045
Text Text EWU Library
Circulation Section
Non-fiction 659.1014 COD 2001 (Browse shelf) C-3 Available 13046
Text Text EWU Library
Circulation Section
Non-fiction 659.1014 COD 2001 (Browse shelf) C-4 Available 19252
Text Text EWU Library
659.1014 COD (Browse shelf) C-5 Available 3521-19253
Text Text EWU Library
Circulation Section
Non-fiction 659.1014 COD 2001 (Browse shelf) C-6 Available 19254
Total holds: 0

Includes bibliographical references and index.

Table of contents 1. Introduction: the genre of the advertisement --
Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage --
Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text --
Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement.

Summary:
"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.".

English

There are no comments for this item.

to post a comment.

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University