Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Schiffman, Leon G
Contributor(s): Kanuk, Leslie Lazar
Material type: TextTextLanguage: English Publisher: New Delhi : Prentice-Hall of India Private Limited, c2004; Upper Saddle River, NJ : Pearson Prentice Hall, c2004Edition: 8th edDescription: xxii, 587, [67] p. : col. ill. ; 27 cmISBN: 8120323505; 0130673358; 9780130673350Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: HF5415.32 | .S35 2004Online resources: WorldCat details
Contents:
Table of contents pt. I. Introduction . 1. Introduction: Diversity in the Marketplace -- 2. Consumer Research -- 3. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations -- 5. Personality and Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and Change -- 9. Communication and Consumer Behavior -- pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences -- 11. Social Class and Consumer Behavior -- 12. The Influence of Culture on Consumer Behavior -- 13. Subcultures and Consumer Behavior -- 14. Cross-Cultural Consumer Behavior: An International Perspective -- pt. IV. The consumer's decision making process. 15. Consumer Influence and the Diffusion of Innovations -- 16. Consumer Decision Making.
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Non-fiction 658.8342 SCC 2004 (Browse shelf) C-1 Not For Loan 13652
Text Text EWU Library
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Non-fiction 658.8342 SCC 2004 (Browse shelf) C-2 Not For Loan 13653
Text Text EWU Library
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Non-fiction 658.8342 SCC 2004 (Browse shelf) C-3 Not For Loan 13654
Text Text EWU Library
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Non-fiction 658.8342 SCC (Browse shelf) C-4 Available 13997
Text Text EWU Library
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Text Text EWU Library
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Non-fiction 658.8342 SCC (Browse shelf) C-6 Available 14936
Text Text EWU Library
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Non-fiction 658.8342 SCC (Browse shelf) C-7 Available 14937
Text Text EWU Library
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Non-fiction 658.8342 SCC (Browse shelf) C-8 Available 14938
Text Text EWU Library
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Non-fiction 658.8342 SCC (Browse shelf) C-9 Available 14939
Text Text EWU Library
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Non-fiction 658.8342 SCC (Browse shelf) C-10 Available 14940
Text Text EWU Library
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Non-fiction 658.8342 SCC 2004 (Browse shelf) C-11 Available 7548

Consumer Behavior

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Includes bibliographical references and indexes.

Table of contents pt. I. Introduction . 1. Introduction: Diversity in the Marketplace --
2. Consumer Research --
3. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations --
5. Personality and Consumer Behavior --
6. Consumer Perception --
7. Consumer Learning --
8. Consumer Attitude Formation and Change --
9. Communication and Consumer Behavior --
pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences --
11. Social Class and Consumer Behavior --
12. The Influence of Culture on Consumer Behavior --
13. Subcultures and Consumer Behavior --
14. Cross-Cultural Consumer Behavior: An International Perspective --
pt. IV. The consumer's decision making process. 15. Consumer Influence and the Diffusion of Innovations --
16. Consumer Decision Making.

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