Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextLanguage: English Publication details: London; New Delhi : Prentice-Hall International; Pearson Education, 2004. Edition: 4th edDescription: xxix, [781] p. [various pagings] : ill., ports. ; 28 cmISBN: 0131217291 (International ed.); 9780131217294; 0131011189; 9780131011182; 8129702568Subject(s): Marketing research -- MethodologyDDC classification: 658.83 Online resources: WorldCat details
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EWU Library Circulation Section | Non-fiction | 658.83 MAM 2004 (Browse shelf(Opens below)) | C-6 | Available | 16250 | |||
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EWU Library Circulation Section | Non-fiction | 658.83 MAM 2004 (Browse shelf(Opens below)) | C-7 | Available | 16251 | |||
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EWU Library Circulation Section | Non-fiction | 658.83 MAM 2004 (Browse shelf(Opens below)) | C-8 | Available | 16252 | |||
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EWU Library Circulation Section | Non-fiction | 658.83 MAM 2004 (Browse shelf(Opens below)) | C-9 | Available | 16253 | |||
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EWU Library Circulation Section | Non-fiction | 658.83 MAM 2004 (Browse shelf(Opens below)) | C-10 | Available | 16254 |
Disc in pocket attached to front cover.
Accompanying material: Instructors manual (book) ; Instructor's resource CD-ROM (4 3/4 in.)
Includes bibliographical references and index
BA
Sagar Shahanawaz
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