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Customer relationship management : creating competitive advantage through win-win relationship strategies /

By: Storbacka, Kaj.
Contributor(s): Lehtinen, Jarmo R.
Material type: TextTextPublisher: Singapore : McGraw-Hill, 2001Description: x, 159 p. : ill. graphs, tables ; 24 cm.ISBN: 0071206787; 9780071206785.Subject(s): Customer relations Marketing | MarketingGenre/Form: Management DDC classification: 658.812 Online resources: WorldCat details
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Text Text EWU Library
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Non-fiction 658.812 STC 2001 (Browse shelf) C-1 Not For Loan 15956
Text Text EWU Library
Reserve Section
Non-fiction 658.812 STC 2001 (Browse shelf) C-2 Not For Loan 15957
Text Text EWU Library
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Non-fiction 658.812 STC 2001 (Browse shelf) C-3 Available 15958
Text Text EWU Library
Circulation Section
Non-fiction 658.812 STC 2001 (Browse shelf) C-4 Available 15959
Text Text EWU Library
Circulation Section
Non-fiction 658.812 STC 2001 (Browse shelf) C-5 Available 15960
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658.8101 CHS 1986 Sales training basics : 658.8101 CHS 1986 Sales training basics : 658.8101 CHS 1997 Sales force management / 658.812 STC 2001 Customer relationship management : 658.812 STC 2001 Customer relationship management : 658.812 STC 2001 Customer relationship management : 658.8'27 KES 1998 Strategic brand management :

Includes Bibliographical References and Index.

Business Administration

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