Normal view MARC view ISBD view

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

By: Kotler, Philip.
Material type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2003Description: xviii, 206 p. ; 24 cm.ISBN: 0471268674 (alk. paper); 9780471268673; 0471432709 ; 9780471432708.Subject(s): MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents | WorldCat details | Ebook Fulltext
Contents:
Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching; Forecasting and the Future; Goals and Objectives.
Summary: Summary: In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
E-Book E-Book EWU Library
E-book
Non-fiction 658.8 KOM 2003 (Browse shelf) Not for loan
Text Text EWU Library
Reserve Section
Non-fiction 658.8 KOM 2003 (Browse shelf) C-1 Not For Loan 16109
Text Text EWU Library
Circulation Section
Non-fiction 658.8 KOM 2003 (Browse shelf) C-2 Available 16110
Total holds: 0
Browsing EWU Library Shelves , Shelving location: E-book Close shelf browser
658.8 GIS 2003 Services, marketing and management / 658.8 GUM 1994 Marketing management : 658.8 HOS 2011 Services marketing : 658.8 KOM 2003 Marketing insights from A to Z : 658.8 KOM 2016 Marketing management / 658.8 KOM 2017 Marketing 4.0 : 658.8 KOP 1996 Principles of marketing /

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.

Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching; Forecasting and the Future; Goals and Objectives.

Summary:
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department.

Business Administration

There are no comments for this item.

Log in to your account to post a comment.

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University