Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.
Contributor(s): Varey, Richard J | Lewis, Barbara RMaterial type: TextLanguage: English Publisher: London ; New York : Routledge, c2000Description: xvii, 311 p. : ill. ; 24 cmISBN: 0415213177; 0415213185 (pbk.); 9780415213172Subject(s): Marketing -- Management | Marketing channels | Market segmentationDDC classification: 658.802 LOC classification: HF5415.13 | .I577 2000Online resources: WorldCat details | E-book Fulltext Summary: Summary: Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource Read more...
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|E-Book||EWU Library E-book||Non-fiction||658.802 INT 2000 (Browse shelf)||Not for loan|
|Text||EWU Library Reserve Section||Non-fiction||658.802 INT 2000 (Browse shelf)||C-1||Not For Loan||16556|
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|658.8 MCB 1993 Basic marketing :||658.8003 IVD 2003 Dictionary of marketing /||658.802 BAM 1992 Marketing strategy and management /||658.802 INT 2000 Internal marketing :||658.802 KIB 2005 Blue ocean strategy :||658.802 KOM 2000 Marketing management /||658.802 KOM 2009 Marketing management /|
Includes bibliographical references and index.
Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource Read more...