Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.

Contributor(s): Varey, Richard J, 1955- | Lewis, Barbara R
Material type: TextTextLanguage: English Publisher: London ; New York : Routledge, c2000Description: xvii, 311 p. : ill. ; 24 cmISBN: 0415213177; 0415213185 (pbk.); 9780415213172Subject(s): Marketing -- Management | Marketing channels | Market segmentationDDC classification: 658.802 LOC classification: HF5415.13 | .I577 2000Online resources: WorldCat details | E-book Fulltext Summary: Summary: Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource Read more...
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Non-fiction 658.802 INT 2000 (Browse shelf) Not for loan
Text Text EWU Library
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Non-fiction 658.802 INT 2000 (Browse shelf) C-1 Not For Loan 16556
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658.8 MCB 1993 Basic marketing : 658.8003 IVD 2003 Dictionary of marketing / 658.802 BAM 1992 Marketing strategy and management / 658.802 INT 2000 Internal marketing : 658.802 KIB 2005 Blue ocean strategy : 658.802 KOM 2000 Marketing management / 658.802 KOM 2009 Marketing management /

Includes bibliographical references and index.

Summary:
Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource Read more...

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