Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.
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Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 658.802 INT 2000 (Browse shelf(Opens below)) | Not for loan | ||||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.802 INT 2000 (Browse shelf(Opens below)) | C-1 | Not For Loan | 16556 |
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658.8 MCB 1993 Basic marketing : | 658.8003 IVD 2003 Dictionary of marketing / | 658.802 BAM 1992 Marketing strategy and management / | 658.802 INT 2000 Internal marketing : | 658.802 KIB 2005 Blue ocean strategy : | 658.802 KOM 2000 Marketing management / | 658.802 KOM 2009 Marketing management / |
Includes bibliographical references and index.
Summary:
Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource Read more...
BA
Saifun Momota
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