Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.
Contributor(s): Varey, Richard J
| Lewis, Barbara R
Material type: 
TextLanguage: English Publisher: London ; New York : Routledge, c2000Description: xvii, 311 p. : ill. ; 24 cmISBN: 0415213177; 0415213185 (pbk.); 9780415213172Subject(s): Marketing -- Management | Marketing channels | Market segmentationDDC classification: 658.802 LOC classification: HF5415.13 | .I577 2000Online resources: WorldCat details | E-book Fulltext Summary: Summary:
Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource Read more...
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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E-Book
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EWU Library E-book | Non-fiction | 658.802 INT 2000 (Browse shelf) | Not for loan | ||||
Text
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EWU Library Reserve Section | Non-fiction | 658.802 INT 2000 (Browse shelf) | C-1 | Not For Loan | 16556 |
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| 658.8 MCB 1993 Basic marketing : | 658.8003 IVD 2003 Dictionary of marketing / | 658.802 BAM 1992 Marketing strategy and management / | 658.802 INT 2000 Internal marketing : | 658.802 KIB 2005 Blue ocean strategy : | 658.802 KOM 2000 Marketing management / | 658.802 KOM 2009 Marketing management / |
Includes bibliographical references and index.
Summary:
Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource Read more...
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