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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: TextTextPublisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall of India, c2006Edition: 11th ed.Description: xix, (various pagings) : ill. (some col.) ; 29 cm.ISBN: 8120328256; 8120328256 ; 9788120328259.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 Online resources: WorldCat details
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
List(s) this item appears in: Marketing | Principles of marketing
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Non-fiction 658.802 KOP 2006 (Browse shelf) C-1 Not For Loan 17157
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-2 Not For Loan 17158
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-3 Not For Loan 17159
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-5 Available 17161
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-6 Available 17162
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-7 Available 17163
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-8 Available 17164
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-9 Available 17165
Text Text EWU Library
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-10 Available 21688
Text Text EWU Library
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-11 Available 21689
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-12 Checked out 20/12/2018 21690
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658.8 KOP (Browse shelf) C-13 Available 4844-21691
Text Text EWU Library
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-14 Available 21692
Text Text EWU Library
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Non-fiction 658.8 KOP 2006 (Browse shelf) C-15 Available 21693
Text Text EWU Library
658.8 KOP (Browse shelf) C-16 Available 4844-21694
Text Text EWU Library
658.8 KOP (Browse shelf) C-17 Available 4844-21695
Text Text EWU Library
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658.8 KOP 2006 (Browse shelf) C-18 Available 21696
Text Text EWU Library
658.8 KOP (Browse shelf) C-19 Available 4844-21697
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658.8 KOP 2006 Principles of marketing / 658.8 KOP 2006 Principles of marketing / 658.8 KOP 2006 Principles of marketing / 658.8 KOP 2006 Principles of marketing / 658.8 KOP 2006 Principles of marketing / 658.8 KOP 2006 Principles of marketing / 658.8 KOP 2008 Principles of marketing /

Accession no. 17160 lost & replace by faculty, has given latest 13rd ed.

Includes bibliographical references and index.

Marketing --
Company and marketing strategy : partnering to build customer relationships --
The marketing environment --
Managing marketing information --
Consumer markets and consumer buyer behavior --
Business markets and business buyer behavior --
Segmentation, targeting, and positioning : building the right relationships with the right customers --
Product, services, and branding strategy --
New-product development and product life-cycle strategies --
Pricing products : pricing considerations and strategies --
Pricing products : pricing strategies --
Marketing channels and supply chain management --
Retailing and wholesaling --
Integrated marketing communications strategy --
Personal selling and direct marketing --
Creating competitive advantage --
Marketing in the digital age --
The global marketplace --
Marketing and society : social responsibilityand marketing ethics.

Business Administration

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