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Principles of marketing /

by Kotler, Philip; Armstrong, Gary (Gary M.).
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ; New Delhi : Prentice Hall, c1999Edition: 8th ed.Description: 1 v. (various pagings) : col. ill. ; 29 cm. +.ISBN: 0139570020; 9780139570025; 8120314905.Subject(s): MarketingOnline resources: WorldCat details Summary: Summary: A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.
List(s) this item appears in: Marketing | Principles of marketing
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CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.8 KOP 1999 (Browse shelf) C-1 Available
Text Text Reserve Section Non Fiction 658.8 KOP 1999 (Browse shelf) C-1 Not For Loan
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.8 KOP 1999 (Browse shelf) C-2 Available
Text Text Reserve Section Non Fiction 658.8 KOP 1999 (Browse shelf) C-2 Not For Loan
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CDs & DVDs CDs & DVDs Audio Visual Reference 658.8 KOP 1999 (Browse shelf) C-4 Available
Text Text Circulation Section Non Fiction 658.8 KOP 1999 (Browse shelf) C-4 Available
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.8 KOP 1999 (Browse shelf) C-5 Available
Text Text Circulation Section Non Fiction 658.8 KOP 1999 (Browse shelf) C-5 Available
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.8 KOP 1999 (Browse shelf) C-6 Available
Text Text Circulation Section Non Fiction 658.8 KOP 1999 (Browse shelf) C-6 Available
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.8 KOP 1999 (Browse shelf) C-7 Available
Text Text Circulation Section Non Fiction 658.8 KOP 1999 (Browse shelf) C-7 Available
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.8 KOP 1999 (Browse shelf) C-8 Available
Text Text Circulation Section Non Fiction 658.8 KOP 1999 (Browse shelf) C-8 Available
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.8 KOP 1999 (Browse shelf) C-9 Available
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.8 KOP 1999 (Browse shelf) C-10 Available

Includes bibliographical references and indexes.

Summary:
A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.

Business Administration

Sagar Shahanawaz

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