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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: TextTextPublisher: Upper Saddle River, NJ; New Delhi : Prentice Hall, c1999Edition: 8th ed.Description: 1 v. (various pagings) : col. ill. ; 29 cm. +.ISBN: 0139570020; 9780139570025; 8120314905.Subject(s): MarketingDDC classification: 658.8 Online resources: WorldCat details Summary: Summary: A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.
List(s) this item appears in: Marketing | Principles of marketing | Marketing 1
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Non-fiction 658.8 KOP 1999 (Browse shelf) C-1 Available CD-32
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Non-fiction 658.8 KOP 1999 (Browse shelf) C-2 Available CD-33
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Non-fiction 658.8 KOP 1999 (Browse shelf) C-2 Not For Loan 6897
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Non-fiction 658.8 KOP 1999 (Browse shelf) C-3 Available CD-34
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Non-fiction 658.8 KOP 1999 (Browse shelf) C-3 Not For Loan 6898
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Reference 658.8 KOP 1999 (Browse shelf) C-4 Available CD-35
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Non-fiction 658.8 KOP 1999 (Browse shelf) C-4 Available 7659
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Non-fiction 658.8 KOP 1999 (Browse shelf) C-5 Available CD-36
Text Text EWU Library
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Non-fiction 658.8 KOP 1999 (Browse shelf) C-5 Available 7660
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Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf) C-6 Available CD-37
Text Text EWU Library
Circulation Section
Non-fiction 658.8 KOP 1999 (Browse shelf) C-6 Available 7661
CDs & DVDs CDs & DVDs EWU Library
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf) C-7 Available CD-38
Text Text EWU Library
Circulation Section
Non-fiction 658.8 KOP 1999 (Browse shelf) C-7 Available 8845
CDs & DVDs CDs & DVDs EWU Library
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf) C-8 Available CD-39
Text Text EWU Library
Circulation Section
Non-fiction 658.8 KOP 1999 (Browse shelf) C-8 Available 7663
CDs & DVDs CDs & DVDs EWU Library
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf) C-9 Available CD-119
CDs & DVDs CDs & DVDs EWU Library
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf) C-10 Available CD-205
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658.8 KOP 1996 Principles of marketing / 658.8 KOP 1996 Principles of marketing / 658.8 KOP 1996 Principles of marketing / 658.8 KOP 1999 Principles of marketing / 658.8 KOP 1999 Principles of marketing / 658.8 KOP 1999 Principles of marketing / 658.8 KOP 2001 Principles of marketing /

Includes bibliographical references and indexes.

Summary:
A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.

Business Administration

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