Normal view MARC view ISBD view

Microeconomics for MBAs : the economic way of thinking for managers / Richard B. McKenzie, Dwight R. Lee.

By: McKenzie, Richard B.
Contributor(s): Lee, Dwight R.
Material type: TextTextPublisher: Cambridge ; New York : Cambridge University Press, 2006Description: xxv, 689 p. : ill. ; 24 cm. +.ISBN: 0521859816 (hbk.); 9780521859813.Subject(s): Microeconomics | Managerial economicsDDC classification: 338.50711 Online resources: Publisher description | Table of contents only | Contributor biographical information | WorldCat Details | Ebook Fulltext
Contents:
Table of contents Microeconomics : a way of thinking about business -- Competitive product markets and firm decisions -- Principles of rational behaviour at work in society and business -- The logic of group behaviour in business and elsewhere -- Government controls : how management incentives are affected -- Reasons for firms and incentives -- Consumer choice and demand in traditional and network markets -- Product costs and business decisions -- Production cost short run and long run -- Firm production under idealized competitive conditions -- Monopoly power and firm pricing decisions -- Firm strategy under imperfectly competitive market conditions -- Competitive and monopsonistic labor markets -- Problems in collective decision making -- International trade and finance.
Summary: Summary: "This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?""--BOOK JACKET.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
E-Book E-Book EWU Library
E-book
Non-fiction 338.50711 MCM 2006 (Browse shelf) Not for loan
Text Text EWU Library
Reserve Section
Non-fiction 338.50711 MCM (Browse shelf) C-1 Not For Loan 20307
CDs & DVDs CDs & DVDs EWU Library
Audio Visual
Non-fiction 338.50711 MCM 2006 (Browse shelf) C-1 Available CD-1232
Total holds: 0

Includes bibliographical references (p. 651-667) and index.

Table of contents Microeconomics : a way of thinking about business --
Competitive product markets and firm decisions --
Principles of rational behaviour at work in society and business --
The logic of group behaviour in business and elsewhere --
Government controls : how management incentives are affected --
Reasons for firms and incentives --
Consumer choice and demand in traditional and network markets --
Product costs and business decisions --
Production cost short run and long run --
Firm production under idealized competitive conditions --
Monopoly power and firm pricing decisions --
Firm strategy under imperfectly competitive market conditions --
Competitive and monopsonistic labor markets --
Problems in collective decision making --
International trade and finance.

Summary:
"This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?""--BOOK JACKET.

Economics

There are no comments for this item.

Log in to your account to post a comment.

Library Home | Contacts | E-journals

Last Update on 12 January 2014
Copyright @ 2011-2015 EWU Library
East West University