Microeconomics for MBAs : the economic way of thinking for managers / Richard B. McKenzie, Dwight R. Lee.Material type: TextLanguage: English Publication details: Cambridge ; New York : Cambridge University Press, 2006. Description: xxv, 689 p. : ill. ; 24 cm. +ISBN: 0521859816 (hbk.); 9780521859813Subject(s): Microeconomics | Managerial economicsDDC classification: 338.50711 LOC classification: HB172 | .M396 2006Online resources: Publisher description | Table of contents only | Contributor biographical information | WorldCat Details | Ebook Fulltext
|Item type||Current library||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|E-Book||EWU Library E-book||Non-fiction||338.50711 MCM 2006 (Browse shelf(Opens below))||Not for loan|
|Text||EWU Library Reserve Section||Non-fiction||338.50711 MCM (Browse shelf(Opens below))||C-1||Not For Loan||20307|
|CDs & DVDs||EWU Library Audio Visual||Non-fiction||338.50711 MCM 2006 (Browse shelf(Opens below))||C-1||Available||CD-1232|
Browsing EWU Library shelves, Shelving location: Reserve Section Close shelf browser (Hides shelf browser)
|No cover image available|
|338.5024658 THM 2013 Managerial Economics /||338.502855 JEM 2007 Microeconomics using Excel :||338.50285555 KUP 2015 A practitioner's guide to stochastic frontier analysis using Stata /||338.50711 MCM Microeconomics for MBAs :||338.5076 KOS 1990 Intermediate microeconomics :||338.516 FID 1993 Double your profits :||338.54 BUC The coming economic earthquake /|
Includes bibliographical references (p. 651-667) and index.
TOC Microeconomics : a way of thinking about business --
Competitive product markets and firm decisions --
Principles of rational behaviour at work in society and business --
The logic of group behaviour in business and elsewhere --
Government controls : how management incentives are affected --
Reasons for firms and incentives --
Consumer choice and demand in traditional and network markets --
Product costs and business decisions --
Production cost short run and long run --
Firm production under idealized competitive conditions --
Monopoly power and firm pricing decisions --
Firm strategy under imperfectly competitive market conditions --
Competitive and monopsonistic labor markets --
Problems in collective decision making --
International trade and finance.
"This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?""--BOOK JACKET.
There are no comments on this title.