Researching business and management / Harvey Maylor and Kate Blackmon.
By: Maylor, Harvey.
Contributor(s): Blackmon, Kathryn L.Material type: TextPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005Description: xxx, 466 p. : ill. ; 25 cm.ISBN: 0333964071 (pbk.); 9780333964071.Subject(s): Management -- Research | Organizational learning -- Research | Business education -- ResearchDDC classification: 650.072 Online resources: Contributor biographical information | Publisher description | Table of contents only | WorldCat details
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Includes bibliographical references and index.
Table of contents What is business and management research? An introduction to the research process --
How do I manage the research process? A systematic approach to project management --
What should I study? Generating and clarifying ideas for you research project --
How do I find information? Using the library and internet as knowledge resources --
Scientist or ethnographer? Two models for designing and doing research --
Quantitative research designs: using scientific methods for social measurement --
Designing qualitative research: using ethnographic methods for uncovering social meaning --
Case studies and multi-method design --
Doing field research: practical and ethical considerations for conducting research --
Analysing quantitative data: using simple statistics --
Advanced quantitative analysis: multivariate analysis --
Analysing qualitative data: interpreting interview and observational data --
Answering you research questions: interpreting your findings and making recommendations --
Describing your research: writing up your project report --
Closing the loop: reflecting on and learning from your research. Defining your research --
What is business and management research? An introduction to the research process --
What is business and management research? --
What is research? --
"Researching Business and Management is an introductory text on the process of research in business and management. It will enable you to develop the skills to carry out rigorous research using a systematic approach to the process from defining the research question, through the selection of methods to producing the final report. The authors' style is friendly and supportive, acknowledging the chaos and uncertainty inherent in business projects textbook."--Jacket.