Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Kim, W. Chan
Contributor(s): Mauborgne, Renée
Material type: TextTextLanguage: English Publisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cmISBN: 1591396190 (hardcover : alk. paper); 9781591396192Subject(s): New products | Market segmentationDDC classification: 658.802 LOC classification: HF5415.153 | .K53 2005Online resources: Table of contents | WorldCat details | Ebook Fulltext
Contents:
Table of contents Preface -- Acknowledgments -- pt. 1. Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- pt. 2. Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- pt. 3. Executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. The sustainability and renewal of blue ocean strategy -- Appendix A -- Appendix B -- Appendix C -- Notes -- Bibliography -- Index -- About the authors.
Summary: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
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Non-fiction 658.802 KIB 2005 (Browse shelf) Not for loan
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Non-fiction 658.802 KIB 2005 (Browse shelf) C-1 Not For Loan 20589
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Non-fiction 658.802 KIB 2005 (Browse shelf) C-2 Checked out 20/12/2018 20590
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658.8003 IVD 2003 Dictionary of marketing / 658.802 BAM 1992 Marketing strategy and management / 658.802 INT 2000 Internal marketing : 658.802 KIB 2005 Blue ocean strategy : 658.802 KOM 2000 Marketing management / 658.802 KOM 2009 Marketing management / 658.802 KOP 2006 Marketing management /

Includes bibliographical references and index.

Table of contents Preface --
Acknowledgments --
pt. 1. Blue ocean strategy --
1. Creating blue oceans --
2. Analytical tools and frameworks --
pt. 2. Formulating blue ocean strategy --
3. Reconstruct market boundaries --
4. Focus on the big picture, not the numbers --
5. Reach beyond existing demand --
6. Get the strategic sequence right --
pt. 3. Executing blue ocean strategy --
7. Overcome key organizational hurdles --
8. Build execution into strategy --
9. The sustainability and renewal of blue ocean strategy --
Appendix A --
Appendix B --
Appendix C --
Notes --
Bibliography --
Index --
About the authors.

In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.

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