Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough.

By: Zimmerer, Thomas
Contributor(s): Scarborough, Norman M
Material type: TextTextLanguage: English Publisher: Upper Saddle River, N.J. ; New Delhi : Pearson Education International ; Prentice - Hall, c2005Edition: 4th edDescription: xiv, 578 p. : ill. ; 28 cmISBN: 0131918567; 9788120327665; 8120327667Subject(s): Small business -- Management | New business enterprises -- ManagementDDC classification: 658.022 Online resources: WorldCat details
Contents:
Sec. I. The challenge of entrepreneurship: Ch. 1. The foundations of entrepreneurship -- Ch. 2. Inside the entrepreneurial mind: from ideas to reality -- Sec. II. Building the business plan: Beginning considerations : Ch. 3. Strategic management and the entrepreneur -- Ch. 4. Forms of business ownership and franchising -- Ch. 5. Buying an existing business -- Sec. III. Building the business plan: Marketing considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial considerations : Ch. 9. Managing cash flow -- Ch. 10. Creating a successful financial plan -- Ch. 11. Crafting a winning business plan -- Sec. V. Putting the plan to work : building a competitive edge : Ch. 12. Sources of financing: debt and equity -- Ch. 13. Choosing the right location and layout -- Ch. 14. Global aspects of entrepreneurship -- Ch. 15. Leading the growing company and planning for management succession. Table of contents
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.022 ZIE 2005 (Browse shelf) C-1 Not For Loan 21201
Text Text EWU Library
Circulation Section
Non-fiction 658.022 ZIE 2005 (Browse shelf) C-2 Available 21202
Text Text EWU Library
Circulation Section
Non-fiction 658.022 ZIE 2005 (Browse shelf) C-3 Available 21203
Text Text EWU Library
Circulation Section
Non-fiction 658.022 ZIE 2005 (Browse shelf) C-4 Available 21204
Text Text EWU Library
Circulation Section
Non-fiction 658.022 ZIE 2005 (Browse shelf) C-5 Available 21205
Total holds: 0

Previous ed.: 2002
Various multi-media instructional tools are available to supplement the text.

"International ed."

Includes bibliographical references and index.

Sec. I. The challenge of entrepreneurship: Ch. 1. The foundations of entrepreneurship --
Ch. 2. Inside the entrepreneurial mind: from ideas to reality --
Sec. II. Building the business plan: Beginning considerations : Ch. 3. Strategic management and the entrepreneur --
Ch. 4. Forms of business ownership and franchising --
Ch. 5. Buying an existing business --
Sec. III. Building the business plan: Marketing considerations : Ch. 6. Building a powerful marketing plan --
Ch. 7. E-commerce and the entrepreneur --
Ch. 8. Integrated marketing communications and pricing strategies --
Sec. IV. Building the business plan: financial considerations : Ch. 9. Managing cash flow --
Ch. 10. Creating a successful financial plan --
Ch. 11. Crafting a winning business plan --
Sec. V. Putting the plan to work : building a competitive edge : Ch. 12. Sources of financing: debt and equity --
Ch. 13. Choosing the right location and layout --
Ch. 14. Global aspects of entrepreneurship --
Ch. 15. Leading the growing company and planning for management succession. Table of contents

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