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Services marketing : concepts, strategies & cases / K. Douglas Hoffman

By: Hoffman, K. Douglas.
Contributor(s): Bateson, John E. G.
Material type: TextTextPublisher: Australia : Thomson South-Western, c2006Edition: 3rd ed.Description: xix, 588 p. : ill. ; 24 cm.ISBN: 9780538476454 (pbk.) ; 0538476451 (pbk.) ; 0324319967 ; 9780324319965; 0324422830; 9780324422832.Subject(s): Service industries -- Marketing | Dienstleistung | MarketingDDC classification: 658.8 Online resources: WorldCat details
Contents:
An overview of services marketing -- Service strategy: managing the service experience -- Assessing and improving service delivery -- Cases. Table of contents
Summary: Offers a managerial perspective of services marketing, with emphasis on B2B services, technology, and global services. This book includes cases to illustrate concepts and provides coverage on creating the seamless service firm to support a customer-focused organizational culture
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Text Text EWU Library
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Non-fiction 658.8 HOS 2006 (Browse shelf) C-1 Not For Loan 21572
Text Text EWU Library
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Text Text EWU Library
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Non-fiction 658.8 HOS 2006 (Browse shelf) C-3 Available 21574
Text Text EWU Library
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Non-fiction 658.8 HOS 2006 (Browse shelf) C-4 Available 21575
Text Text EWU Library
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Non-fiction 658.8 HOS 2006 (Browse shelf) C-5 Available 21576
Text Text EWU Library
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Text Text EWU Library
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Non-fiction 658.8 HOS 2006 (Browse shelf) C-7 Available 21578

Service Marketing

Total holds: 0

An overview of services marketing --
Service strategy: managing the service experience --
Assessing and improving service delivery --
Cases. Table of contents

Offers a managerial perspective of services marketing, with emphasis on B2B services, technology, and global services. This book includes cases to illustrate concepts and provides coverage on creating the seamless service firm to support a customer-focused organizational culture

Business Administration

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