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Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman.

By: Bateson, John E. G.
Contributor(s): Hoffman, K. Douglas.
Material type: TextTextSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c1999Edition: 4th ed.Description: xvi, 471 p. : ill. ; 29 cm.ISBN: 0030225191; 9780030225192.Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8 Online resources: WorldCat details
Incomplete contents:
Pt. 1. The basic building blocks -- pt. 2. Configuring the service firm -- pt. 3. Competing as a service firm. Table of contents
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
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Non-fiction 658.8 BAM 1999 (Browse shelf) C-1 Not For Loan 21666
Text Text EWU Library
Circulation Section
Non-fiction 658.8 BAM 1999 (Browse shelf) C-2 Available 21667
Text Text EWU Library
Circulation Section
Non-fiction 658.8 BAM 1999 (Browse shelf) C-3 Available 21668
Text Text EWU Library
Circulation Section
Non-fiction 658.8 BAM 1999 (Browse shelf) C-4 Available 21669
Text Text EWU Library
Circulation Section
Non-fiction 658.8 BAM 1999 (Browse shelf) C-5 Available 21670
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658.8 ARM 2000 Marketing : 658.8 ARM 2000 Marketing : 658.8 BAM 1999 Managing services marketing : 658.8 BAM 1999 Managing services marketing : 658.8 BAM 1999 Managing services marketing : 658.8 BAM 1999 Managing services marketing : 658.8 BES Study guide for use with marketing /

Includes bibliographical references and index.

Pt. 1. The basic building blocks --
pt. 2. Configuring the service firm --
pt. 3. Competing as a service firm. Table of contents

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