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Principles of marketing /

by Kotler, Philip; Armstrong, Gary (Gary M.).
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008Edition: 12th ed.Description: xxxii, 577 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780132390026 (alk. paper); 0132390027 (alk. paper).Subject(s): Marketing | Management | ConsumerOnline resources: Table of contents only | WorldCat details
Contents:
Part 1 -- Defining marketing and the marketing process -- Part 2 -- Understanding the marketplace and consumers -- Part 3 -- Desining a customer-Driven marketing strategy and integrated marketing mix -- Part 4 Extending marketing. Table of contents
List(s) this item appears in: Marketing | Principles of marketing
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Item type Location Collection Call number Copy number Status Date due
Text Text Reserve Section Fiction 658.8 KOP 2008 (Browse shelf) C-1 Not For Loan
Text Text Reserve Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-2 Not For Loan
Text Text Reserve Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-3 Not For Loan
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Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-6 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-7 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-8 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-9 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-10 Available
Text Text Circulation Section Non Fiction 658.8 KOP 20085 (Browse shelf) C-11 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-12 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-13 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-14 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-15 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-16 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-17 Available
Text Text Circulation Section Non Fiction 658.8 KOP 2008 (Browse shelf) C-18 Available

Includes bibliographical references (p. R-1 - R-30) and indexes.

Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing. Table of contents

Business Administration

Shamima Yeasmin

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