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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: TextTextPublisher: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008Edition: 12th ed.Description: xxxii, 577 p. : ill. col. ; 28 cm.ISBN: 9780132390026 (alk. paper); 0132390027 (alk. paper).Subject(s): Marketing | Management | ConsumerDDC classification: 658.8 Online resources: Table of contents only | WorldCat details | E-book Fulltext
Contents:
Part 1 -- Defining marketing and the marketing process -- Part 2 -- Understanding the marketplace and consumers -- Part 3 -- Desining a customer-Driven marketing strategy and integrated marketing mix -- Part 4 Extending marketing. Table of contents
List(s) this item appears in: Marketing | Principles of marketing
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Text Text EWU Library
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Non-fiction 658.8 KOP 2008 (Browse shelf) C-17 Available 23211
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Non-fiction 658.8 KOP 2008 (Browse shelf) C-18 Available 23212
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658.8 KOP 2006 Principles of marketing / 658.8 KOP 2006 Principles of marketing / 658.8 KOP 2008 Principles of marketing / 658.8 KOP 2008 Principles of marketing / 658.8 KOP 2008 Principles of marketing / 658.8 KOP 2008 Principles of marketing / 658.8 KOP 2008 Principles of marketing /

Includes bibliographical references (p. R-1 - R-30) and indexes.

Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing. Table of contents

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