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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

By: Tellis, Gerard J, 1950-.
Material type: TextTextPublisher: Thousand Oaks, Calif. : Sage Publications, c2004Description: 203 p. : ill. ; 24 cm.ISBN: 8178293706; 0761922520 (cloth); 0761922539 (paper).Subject(s): Advertising | Consumers -- AttitudesDDC classification: 659.1 Online resources: Table of contents only | Publisher description | Contributor biographical information
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
659.1 TEE (Browse shelf) C-1 Available 6244-22180
Text Text EWU Library
Reserve Section
Non-fiction 659.1 TEE (Browse shelf) C-2 Not For Loan 22181
Text Text EWU Library
659.1 TEE (Browse shelf) C-3 Available 6244-22182
Text Text EWU Library
Circulation Section
Non-fiction 659.1 TEE (Browse shelf) C-4 Available 22183
Text Text EWU Library
Circulation Section
Non-fiction 659.1 TEE (Browse shelf) C-5 Available 22184
Text Text EWU Library
Circulation Section
Non-fiction 659.1 TEE (Browse shelf) C-6 Available 22185
Total holds: 0

Includes bibliographical references and index.

Business Administration

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