Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
By: Tellis, Gerard J
Material type: 
TextLanguage: English Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Description: 203 p. : ill. ; 24 cmISBN: 8178293706; 0761922520 (cloth); 0761922539 (paper)Subject(s): Advertising | Consumers -- AttitudesDDC classification: 659.1 LOC classification: HF5823 | .T273 2004Online resources: Table of contents only | Publisher description | Contributor biographical information
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EWU Library | 659.1 TEE (Browse shelf) | C-1 | Available | 6244-22180 | |||
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EWU Library Reserve Section | Non-fiction | 659.1 TEE (Browse shelf) | C-2 | Not For Loan | 22181 | ||
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EWU Library | 659.1 TEE (Browse shelf) | C-3 | Available | 6244-22182 | |||
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EWU Library Circulation Section | Non-fiction | 659.1 TEE (Browse shelf) | C-4 | Available | 22183 | ||
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EWU Library Circulation Section | Non-fiction | 659.1 TEE (Browse shelf) | C-5 | Available | 22184 | ||
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EWU Library Circulation Section | Non-fiction | 659.1 TEE (Browse shelf) | C-6 | Available | 22185 |
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| 659.1 HAP Planning for power advertising : | 659.1 HAP Planning for power advertising : | 659.1 TEE Effective advertising : | 659.1 TEE Effective advertising : | 659.1 TEE Effective advertising : | 659.1014 COD 2001 The discourse of advertising / | 659.1014 COD 2001 The discourse of advertising / |
Includes bibliographical references and index.
Business Administration
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