Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.
By: Bearden, William O.
Contributor(s): Netemeyer, Richard G.Material type: TextPublisher: Thousand Oaks, Calif. ; New Delhi : Sage Publications, c1999Edition: 2nd ed.Description: xiv, 537 p. ; 29 cm.ISBN: 076191000X (cloth : acidfree paper); 9780761910008.Subject(s): Marketing research | Consumer behavior -- ResearchDDC classification: 658.83 Online resources: WorldCat details | E-Book Fulltext
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"Published in cooperation with the Association for Consumer Research."
Includes bibliographical references and indexes.
Table of contents Traits and individual difference variables --
Involvement, information processing, and price perceptions --
Reactions to advertising stimuli --
Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace --
Sales, sales management, organizational behavior, and interfirm-intrafirm issues.
"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been Read more...