Advertising and promotion : communicating brands / Chris Hackley.Material type: TextPublisher: London; New Delhi : SAGE, 2005Description: 264 p.,  p. of plates : ill. ; 25 cm.ISBN: 0761941533; 9781848600522; 1848600526; 0761941533 (pbk.).Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name productsDDC classification: 659.1 Online resources: WorldCat details | E-Book Fulltext
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|E-Book||EWU Library E-book||Non-fiction||659.1 HAA 2005 (Browse shelf)||Not for loan|
|Text||EWU Library||659.1 HAA (Browse shelf)||C-1||Available||6270-22217|
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|658 ROM 2016 Management /||658 ROM 2018 Management /||659.1 BEA 2004 Advertising and promotion :||659.1 HAA 2005 Advertising and promotion :||659.1 HAP 2005 Planning for power advertising :||659.1 LEP 2007 Principles of advertising :||659.1014 COD 2001 The discourse of advertising /|
Includes bibliographical references and index.
Table of contents Acknowledgements; 1 Introducing Advertising and Promotion; 2 Theorizing Advertising and Promotion; 3 Advertising and Promotion's Role in Brand Marketing; 4 The Business of Advertising and Promotion; 5 Promotional Media; 6 Sponshorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication; 7 Advertising Brands Internationally; 8 Advertising and Ethics; 9 Advertising Research; 10 Cognitive, Social and Cultural Theories of Advertising and Promotion; References; Glossary; Index;
Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.