Normal view MARC view ISBD view

Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.

By: Moisander, Johanna.
Contributor(s): Valtonen, Anu.
Material type: TextTextSeries: Introducing qualitative methods. Publisher: London : Thousand Oaks : SAGE, 2006Description: xi, 227 p. ; 25 cm.ISBN: 9781412903813; 1412903807 (cased); 1412903815 (pbk.); 9781412903806; 9781412903813.Subject(s): Marketing research | Qualitative research | Marketing | Kwalitatieve methoden | Culturele aspectenDDC classification: 658.83 Other classification: 85.40 Online resources: Publisher description | Table of contents only | WorldCat details | E-Book Fulltext
Contents:
Table of contents PART ONE: CULTURAL APPROACH TO MARKETS AND METHODS PART ONE: CULTURAL APPROACH TO MARKETS AND METHODS 'Cultural Turn' in Marketing and Consumer Research Evaluating Cultural Research PART TWO: CULTURAL DATA AND METHODS Ethnographies Cultural Texts and Talk Visual Materials and Methods PART THREE: ANALYSIS IN CULTURAL RESEARCH Interpretation and Interpretive Frameworks Analysis in Practice Criteria for Good Cultural Analysis PART FOUR: WRITING CULTURAL RESEARCH Writing in Cultural Research Writing up Cultural Research PART FIVE: DEFENDING YOUR RESEARCH REPORT Theoretical Legacies and Philosophical Questions
Summary: Summary: Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, this work unpacks the cultural approach in the field of marketing and consumer research. It also provides a study for those interested in cultural approaches to economic and social theory.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
E-Book E-Book EWU Library
E-book
Non-fiction 658.83 MOQ 2006 (Browse shelf) Not for loan
Text Text EWU Library
658.83 MOQ (Browse shelf) C-1 Available 6272-22158
Text Text EWU Library
Reserve Section
Non-fiction 658.83 MOQ 2006 (Browse shelf) C-2 Not For Loan 22159
Text Text EWU Library
Circulation Section
Non-fiction 658.83 MOQ 2006 (Browse shelf) C-3 Available 22335
Text Text EWU Library
Circulation Section
Non-fiction 658.83 MOQ 2006 (Browse shelf) C-4 Available 22336
Text Text EWU Library
Circulation Section
Non-fiction 658.83 MOQ 2006 (Browse shelf) C-5 Available 22337
Total holds: 0

Includes bibliographical references and index.

Table of contents PART ONE: CULTURAL APPROACH TO MARKETS AND METHODS PART ONE: CULTURAL APPROACH TO MARKETS AND METHODS 'Cultural Turn' in Marketing and Consumer Research Evaluating Cultural Research PART TWO: CULTURAL DATA AND METHODS Ethnographies Cultural Texts and Talk Visual Materials and Methods PART THREE: ANALYSIS IN CULTURAL RESEARCH Interpretation and Interpretive Frameworks Analysis in Practice Criteria for Good Cultural Analysis PART FOUR: WRITING CULTURAL RESEARCH Writing in Cultural Research Writing up Cultural Research PART FIVE: DEFENDING YOUR RESEARCH REPORT Theoretical Legacies and Philosophical Questions

Summary:
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, this work unpacks the cultural approach in the field of marketing and consumer research. It also provides a study for those interested in cultural approaches to economic and social theory.

Business Administration

There are no comments for this item.

Log in to your account to post a comment.

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University