Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.
By: Halve, Anand Bhaskar
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Material type: 
TextPublisher: New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005Description: 260 p. : ill. ; 24 cm.ISBN: 8178295490 (India : pbk); 0761933549 (U.S. : pbk).Subject(s): Advertising | Advertising -- IndiaDDC classification: 659.1 Other classification: 85.40 Online resources: Table of contents only | Publisher description | E-Book Fulltext
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EWU Library E-book | Non-fiction | 659.1 HAP 2005 (Browse shelf) | Not for loan | ||||
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EWU Library Reserve Section | Non-fiction | 659.1 HAP (Browse shelf) | C-1 | Not For Loan | 22947 | ||
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EWU Library Reserve Section | Non-fiction | 659.1 HAP (Browse shelf) | C-2 | Not For Loan | 22948 | ||
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EWU Library Circulation Section | Non-fiction | 659.1 HAP (Browse shelf) | C-3 | Checked out | 20/12/2018 | 22949 | |
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EWU Library Circulation Section | Non-fiction | 659.1 HAP (Browse shelf) | C-4 | Available | 22950 | ||
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EWU Library | 659.1 HAP (Browse shelf) | C-5 | Available | 6565-22951 |
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| 659.1 GOL 2002 The language of advertising : | 659.1 HAA 2005 Advertising and promotion : | 659.1 HAP Planning for power advertising : | 659.1 HAP Planning for power advertising : | 659.1 LEP 2007 Principles of advertising : | 659.1 LIA 1970 Advertising; mass communication in marketing | 659.1 TEE Effective advertising : |
Includes bibliographical references (p. [253]) and index.
Business Administration
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