Managerial economics / Craig H. Petersen, W. Cris Lewis and Sudhir K. Jain.
Contributor(s): Lewis, W. Chris | Jain, Sudhir K.Material type: TextPublisher: New Delhi : Pearson education, c2006Edition: 4th ed.Description: xv, 622 p. : ill. ; 25 cm.ISBN: 9788177583861; 8177583867.Subject(s): Industrial managementDDC classification: 338.5024658 Online resources: WorldCat details
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|Text||EWU Library Reserve Section||Non-fiction||338.5024658 PEM 2006 (Browse shelf)||C-1||Not For Loan||23174|
|Text||EWU Library Circulation Section||Non-fiction||338.5024658 PEM 2006 (Browse shelf)||C-2||Available||23175|
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Includes bibliographical references and index.
Table of contents Pt. I. Getting Started. Ch. 1. Introduction to Managerial Economics. Ch. 2. Basic Training. Integrating Case Study I: Olsen's Preowned CD Players --
Pt. II. Demand. Ch. 3. Demand Theory and Analysis. Ch. 4. Regression Techniques and Demand Estimation. Ch. 5. Business and Economic Forecasting. Integrating Case Study II: Southern Turkey --
Pt. III. Production and Costs. Ch. 6. Production Theory and Analysis. Ch. 7. Cost Theory and Analysis. Ch. 8. Linear Programming. Integrating Case Study III: Bond Construction Company --
Pt. IV. Market Structure. Ch. 9. Perfect Competition and Monopoly. Ch. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. Ch. 11. Game Theory and Strategic Behavior.
"Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first Read more...