Selling and sales management / David Jobber and Geoff Lancaster.

By: Jobber, David, 1947-
Contributor(s): Lancaster, Geoffrey, 1938-. Sales technique and management
Material type: TextTextLanguage: English Publisher: Harlow, England; New York; New Delhi : Financial Times/Prentice Hall; Pearson, 2006Edition: 7th edDescription: xxi, 526 p. : ill. ; 25 cmISBN: 9788131725863 ; 8131725863; 0273695797 (pbk.); 9780273695790 (pbk.)Subject(s): Selling | Sales managementDDC classification: 658.81 LOC classification: HF5438.25 | .J63 2006Online resources: WorldCat details | Ebook Fulltext
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658.802 KOM 2000 Marketing management / 658.802 KOM 2009 Marketing management / 658.802 KOP 2006 Marketing management / 658.81 JOS 2009 Selling and sales management / 658.81 JOS 2009 Selling and sales management / 658.827 KES 2013 Strategic brand management : 658.83 BEH 1999 Handbook of marketing scales :

Rev. ed. of: Sales technique and management / Geoffrey Lancaster. 1985.

Includes bibliographical references (p. [512]-513) and index.

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