Entry strategies for international markets / Franklin R. Root.

By: Root, Franklin R Material type: Text

TextLanguage: English Publication details: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1994. Edition: Rev. and expandedDescription: xii, 324 p. ; 24 cmISBN: 0029269032 (cloth) :; 9780029269039; 0029269040 (pbk.) :; 9780029269046Subject(s): Export marketing | International business enterprises -- ManagementDDC classification: 658.848 LOC classification: HF1416 | .R66 1994Online resources: WorldCat Details

Contents:

TOC 1. The New Global Economy: Challenges and Opportunities -- 2. Designing Entry Strategies for International Markets -- 3. Deciding on the International Product Candidate and Target Market -- 4. Entering International Markets Through Exports -- 5. Entering International Markets Through Licensing and Other Contractual Arrangements -- 6. Entering International Markets Through Investment -- 7. Deciding on the Right Entry Mode -- 8. Designing the International Marketing Plan -- 9. Designing and Managing Entry Strategies Across Cultural Differences -- 10. Designing Entry Strategies for Global Competitive Advantage in Multinational Enterprise Systems.

Summary: The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.848 ROE 1994 (Browse shelf(Opens below))	C-1	Not For Loan		26363

Total holds: 0

Includes bibliographical references (p. [315]-319) and index.

TOC 1. The New Global Economy: Challenges and Opportunities --
2. Designing Entry Strategies for International Markets --
3. Deciding on the International Product Candidate and Target Market --
4. Entering International Markets Through Exports --
5. Entering International Markets Through Licensing and Other Contractual Arrangements --
6. Entering International Markets Through Investment --
7. Deciding on the Right Entry Mode --
8. Designing the International Marketing Plan --
9. Designing and Managing Entry Strategies Across Cultural Differences --
10. Designing Entry Strategies for Global Competitive Advantage in Multinational Enterprise Systems.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Sagar Shahanawaz

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