Basic marketing: a global-managerial approach

By: PERREAULT, William D
Contributor(s): MCCARTHY, E. Jerome
Material type: TextTextLanguage: Unknown language code Series: McGraw-Hill/Irwin series in marketingPublisher: New Delhi: Tata McGraw-Hill , 2005Edition: 15th edISBN: 0-07-059410-4 (CD-ROM)Subject(s): Management | Marketing-ManagementDDC classification: 658.8
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