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Brand management : Principles and Practices /

by Dutta, Kirti.
Material type: materialTypeLabelBookPublisher: New Delhi : Oxford University Press, 2012Description: xxiii, 455 p. : ill. ; 25 cm.ISBN: 9780198069867 ; 0198069863.Subject(s): Brand name productsOnline resources: WorldCat details Summary: Summary: Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divided into five sections, first section gives an introduction to branding, creating a brand, and understanding how Read more...
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Item type Location Collection Call number Copy number Status Date due
Text Text Reserve Section Non Fiction 658.827 DUB 2012 (Browse shelf) C-1 Not For Loan
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.827 DUB 2012 (Browse shelf) C-1 Available
Text Text Circulation Section Non Fiction 658.827 DUB 2012 (Browse shelf) C-2 Available
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.827 DUB 2012 (Browse shelf) C-2 Available
Text Text Circulation Section Non Fiction 658.827 DUB 2012 (Browse shelf) C-3 Checked out 20/12/2018
CDs & DVDs CDs & DVDs Audio Visual Non Fiction 658.827 DUB 2012 (Browse shelf) C-3 Available

Includes bibliographical references and index.

Summary:
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divided into five sections, first section gives an introduction to branding, creating a brand, and understanding how Read more...

Business Administration

Saifun Momota

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