Brand management : Principles and Practices / Kritti Dutta.
Material type:
TextLanguage: English Publication details: New Delhi : Oxford University Press, 2012. Description: xxiii, 455 p. : ill. ; 25 cmISBN: 9780198069867 ; 0198069863Subject(s): Brand name productsDDC classification: 658.827 Online resources: WorldCat details Summary: Summary:
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divided into five sections, first section gives an introduction to branding, creating a brand, and understanding how Read more...
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Text
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-1 | Not For Loan | 27432 | ||
CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-1 | Available | CD-1513 | ||
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Text
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-2 | Available | 27433 | ||
|
CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-2 | Available | CD-1514 | ||
|
Text
|
Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-3 | Available | 27434 | ||
|
CDs & DVDs
|
Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-3 | Available | CD-1515 |
Includes bibliographical references and index.
Summary:
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divided into five sections, first section gives an introduction to branding, creating a brand, and understanding how Read more...
BA
Saifun Momota
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