Principles of marketing : a South Asian perspective / Kotler, Philip ...[et al.].
By: Kotler, Philip
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Material type: 
TextPublisher: New Delhi: Pearson/Prentice Hall, c2010Edition: 13th ed.Description: xix, 514+37+21+14p.: ill.; figures, tables 28 cm.ISBN: 9788131731017.Subject(s): Management | Marketing | Business | Sales management | Marketing channelsDDC classification: 658.8 Online resources: WorldCat details
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EWU Library Circulation Section | Non-fiction | 658.8 PRI 2010 (Browse shelf) | C-8 | Available | 25872 | ||
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EWU Library Circulation Section | Non-fiction | 658.8 PRI 2010 (Browse shelf) | C-14 | Available | 25878 | ||
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EWU Library Circulation Section | Non-fiction | 658.8 PRI 2010 (Browse shelf) | C-15 | Available | 17160 |
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| 658.8 PEB 2005 Basic marketing : | 658.8 PEM 1995 Marketing management : | 658.8 PRI 2010 Principles of marketing : | 658.8 PRI 2010 Principles of marketing : | 658.8 PRM 1991 Marketing : | 658.8 SCC 1988 Customer satisfaction : | 658.8 SCC 1988 Customer satisfaction : |
Includes bibliographical references and index.
Business Administration
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