Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
Contributor(s): Castro, Luciano Thomé e | Cônsoli, Matheus AlbertoMaterial type: TextLanguage: English Publisher: New York : Routledge, 2010Description: viii, 127 p. : ill. ; 23 cmISBN: 9780415873772 (pbk. : alk. paper); 9780415873758 (hardback : alk. paper); 0415873754 (hardback : alk. paper); 0415873770 (pbk. : alk. paper); 9780203859865 (ebook); 0203859863 (ebook)Subject(s): Strategic planning | Industrial management | Marketing | CompetitionDDC classification: 658.802 LOC classification: HD30.28 | .N4814 2010Online resources: WorldCat details
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Text||EWU Library Reserve Section||Non-fiction||658.802 NEM 2010 (Browse shelf)||C-1||Not For Loan||24192|
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies. Table of contents
Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.