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A framework for marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane, 1956-.
Material type: TextTextPublisher: Boston : Prentice Hall, c2012Edition: 5th ed.Description: 358 p. : ill. ; 23 cm.ISBN: 9780132539302 (pbk. : alk. paper); 0132539306 (pbk. : alk. paper); 9780273752516.Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: WorldCat details Summary: "Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
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Non-fiction 658.8 KOA (Browse shelf) C-1 Not For Loan 25066
Text Text EWU Library
Reserve Section
Non-fiction 658.8 KOA (Browse shelf) C-2 Not For Loan 25067
Text Text EWU Library
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Non-fiction 658.8 KOA (Browse shelf) C-3 Available 25068
Text Text EWU Library
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Non-fiction 658.8 KOA (Browse shelf) C-4 Available 25069
Text Text EWU Library
Circulation Section
Non-fiction 658.8 KOA (Browse shelf) C-5 Available 25070
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Business, Accounting & Vocational: Textbooks & Study Guides

Includes bibliographical references and indexes.

"Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects

Business Administration

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