Sustainable marketing / Diane Martin, John Schouten.
By: Martin, Diane.
Contributor(s): Schouten, John.Material type: TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012Description: xvi, 247 p. : ill., maps ; 28 cm.ISBN: 9780136117070 (alk. paper); 0136117074 (alk. paper).Subject(s): Green marketing | Green marketing -- Case studiesDDC classification: 658.802 Online resources: WorldCat details
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Text||EWU Library Reserve Section||Non-fiction||658.8/02 MAS 2012 (Browse shelf)||C-1||Not For Loan||25097|
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|658.802 KOP 2006 Principles of marketing /||658.802 KOP 2006 Marketing management /||658.802 LIM 1983 Marketing decision making :||658.8/02 MAS 2012 Sustainable marketing /||658.802 NEM 2010 Marketing methods to improve company strategy :||658.802 RAM 2000 Marketing management :||658.802 WIM 2008 Marketing management /|
Includes bibliographical references and index.
Table of contents Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable Marketing Chapter 6: Measurement and Research for Sustainable Marketing Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global Opportunities Chapter 9: Sustainable Products and Services Chapter 10: Sustainable Branding and Packing Chapter 11: Marketing Channels: Sustainability in the Value Chain Chapter 12: Sustainable Pricing Chapter 13: Sustainable Marketing Communication Chapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships Chapter 15: Digital Media and Sustainable Marketing
To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.