The media student's book / Gill Branston with Roy Stafford.
Material type:
TextLanguage: English Publication details: London ; New York : Routledge, 2010. Edition: 5th edDescription: xxv, 457 p. : ill. (mostly col.) ; 25 cmISBN: 9780415558419 (hardback : alk. paper); 0415558417 (hardback : alk. paper); 9780415558426 (pbk. : alk. paper); 0415558425 (pbk. : alk. paper); 9780203850640 (ebook); 0203850645 (ebook)Subject(s): Mass mediaDDC classification: 302.23 BRM LOC classification: P90 | .B6764 2010Online resources: OCLC | Ebook Fulltext | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 302.23 BRM 2010 (Browse shelf(Opens below)) | Not for loan | ||||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 302.23 BRM 2010 (Browse shelf(Opens below)) | C-1 | Not For Loan | 25200 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 302.23 BRM 2010 (Browse shelf(Opens below)) | C-2 | Not For Loan | 25201 |
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| 302.2244 CAW 1999 Writing : | 302.2244 COL 2003 Literacy and literacies : | 302.23 BEA 1999 Advanced level media / | 302.23 BRM 2010 The media student's book / | 302.23 DOD The dynamics of mass communication : | 302.23 HAU 1991 Understanding the media : | 302.23 WYM 2005 The Media and body image : |
Abstract:
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
Includes bibliographical references and index.
List of Figures Acknowledgments Introduction Section 1: Key concepts 1 Approaching media texts Introduction Semiotic approaches Structuralism, difference(s), and oppositions Denotation and connotation The social nature of signs Debates Content analysis Conclusion a Case study: Visual and aural signs Analysing a poster, and notes on two photos Voices and sound signifiers Audio-visual moving images Content analysis a 2 Narratives General theories of narrative Narration, story and plot Narratives in different media Long running and 'single' narratives 'New media' and narrative debates Conclusion References and further reading Case study: CSI: Miami and Crime fiction The classification 'crime fiction' Plot/story Applying Todorov Applying Propp Applying Barthes Applying Levi-Strauss Narratives, institutions, ideologies References and further reading 3 Genres and classification Classifying films: Thelma and Louise (US 1991) Repetition and difference Repertoires of elements.
Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
English
Tahur Ahmed
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