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Business communication : making connections in a digital world / Raymond V Lesikar ... [et. al.].

By: Lesikar, Raymond V.
Contributor(s): Flatley, Marie E | Rentz,Kathryn | Pande,Neerja.
Material type: TextTextPublisher: New Delhi : Tata McGraw Hill Education Private Limited, 2009Edition: 11th ed.Description: xxix, 737p. ; ill.; 26 cm.ISBN: 9780070146808; 0070146802; 9789351340065; 9351340066.Subject(s): | Business Research MethodsDDC classification: 651.75 Online resources: Google books preview
Contents:
Table of contents Part One: Introduction 1. Communication in the Workplace Part Two: Fundamentals of Business Writing 2. Adaptation and the Selection of Words 3. Construction of Clear Sentences and Paragraphs 4. Writing for Effect Part Three: Basic Patterns of Business Messages 5. The Writing Process and an Introduction to Business Messages 6. Directness in Good-News and Neutral Messages 7. Indirectness in Bad-News Messages 8. Indirectness in Persuasive Messages 9. Strategies in the Job-Search Process Part Four: Fundamentals of Report Writing 10. Basics of Report Writing 11. Report Structure: The Shorter Forms 12. Long, Formal Reports 13. Graphics Part Five: Other Forms of Business Communication 14. Informal Oral Communication 15. Public Speaking and Oral Reporting Part Six: Cross-Cultural, Correctness, Technology, Research 16. Techniques of Cross-Cultural Communication 17. Correctness of Communication 18. Technology-Enabled Communication 19. Business Research Methods Appendices
Summary: Business Communication provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
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Non-fiction 651.75 BUS 2009 (Browse shelf) C-1 Not For Loan 11197
Text Text EWU Library
Circulation Section
Non-fiction 651.75 BUS 2009 (Browse shelf) C-2 Available 26293
Text Text EWU Library
Circulation Section
Non-fiction 651.75 BUS 2009 (Browse shelf) C-3 Available 26294
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Includes Index.

Table of contents Part One: Introduction
1. Communication in the Workplace

Part Two: Fundamentals of Business Writing
2. Adaptation and the Selection of Words
3. Construction of Clear Sentences and Paragraphs
4. Writing for Effect

Part Three: Basic Patterns of Business Messages
5. The Writing Process and an Introduction to Business Messages
6. Directness in Good-News and Neutral Messages
7. Indirectness in Bad-News Messages
8. Indirectness in Persuasive Messages
9. Strategies in the Job-Search Process

Part Four: Fundamentals of Report Writing
10. Basics of Report Writing
11. Report Structure: The Shorter Forms
12. Long, Formal Reports
13. Graphics

Part Five: Other Forms of Business Communication
14. Informal Oral Communication
15. Public Speaking and Oral Reporting

Part Six: Cross-Cultural, Correctness, Technology, Research
16. Techniques of Cross-Cultural Communication
17. Correctness of Communication
18. Technology-Enabled Communication
19. Business Research Methods

Appendices

Business Communication provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book.

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