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Global media studies : ethnographic perspectives / edited by Patrick D. Murphy and Marwan M. Kraidy.

Contributor(s): Murphy, Patrick, 1964- | Kraidy, Marwan M, 1972-.
Material type: TextTextPublisher: New York : Routledge, 2003Description: xiii, 313 p. ; 24 cm.ISBN: 0415314402; 0415314410 (pbk.); 9780203505441.Subject(s): Communication, International | Ethnology | GlobalizationDDC classification: 302.2 Other classification: 05.10 Online resources: Publisher description | WorldCat details | E-book Fulltext
Contents:
Table of contents PART I. INTRODUCTION -- Towards an ethnographic approach to global media studies / Patrick D. Murphy, Marwan M. Kraidy -- PART II. SITUATING ETHNOGRAPHY IN GLOBAL MEDIA STUDIES -- The problem of textuality in ethnographic audience research: lessons learned in southeast Turkey / Ece Algan -- Passing ethnographies: rethinking the sites of agency and reflexivity in a mediated world / Nick Couldry -- Where is audience ethnography's fieldwork? / Anna Clua -- Audience letters and letter-writers: constituting the audience for radio in transnational contexts / Sweety Law -- Rituals in the modern world: applying the concept of ritual in media ethnography / Bent Steeg Larsen, Thomas Tufte -- PART III. RESEARCHING THE LOCAL -- Negotiation and position: on the need and difficulty of developing "thicker descriptions" / Fabienne Darling-Wolf -- "Now that you're going home, are you going to write about the narratives you studied?": relenovela reception, adultery and the dilemmas of ethnographic practice / Antonio C. La Pastina -- Methodology as lived experience: rhizomatic ethnography in Hawai'i / Fay Yokomizo Akindes -- On the border: reflections on ethnography and gender / Heloisa Buarque de Almeida -- Radio's early arrival in rural Appalachia: a harbinger of the global society? / Jacob J. Podber -- PART IV. ARTICULATING GLOBALIZATION THROUGH ETHNOGRAPHY -- "Ask the West, will dinosaurs come back?": Indian audiences/global audience studies / Vamsee Juluri -- Where the global meets the local: South African youth and their experience of global media / Larry Strelitz -- Chasing echoes: cultural reconversion, self-representation and mediascapes in Mexico / Patrick D. Murphy -- Globalization avant la lettre? Cultural hybridity and media power in Lebanon / Marwan M. Kraidy -- PART V. AFTERWORD -- Media ethnography: local, global, or translocal? / Marwan M. Kraidy, Patrick D. Murphy.
Summary: Summary: "Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; and how global elements of mediated messages acquire class, regional and local characteristics." http://www.loc.gov/catdir/enhancements/fy0701/2002156107-d.html.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
E-Book E-Book EWU Library
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Non-fiction 302.2 GLO 2003 (Browse shelf) Not For Loan
Text Text EWU Library
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Non-fiction 302.2 GLO 2003 (Browse shelf) C-1 Not For Loan 26001
Text Text EWU Library
Reserve Section
Non-fiction 302.2 GLO 2003 (Browse shelf) C-2 Not For Loan 26002
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Includes bibliographical references and index.

Table of contents PART I. INTRODUCTION --
Towards an ethnographic approach to global media studies / Patrick D. Murphy, Marwan M. Kraidy --
PART II. SITUATING ETHNOGRAPHY IN GLOBAL MEDIA STUDIES --
The problem of textuality in ethnographic audience research: lessons learned in southeast Turkey / Ece Algan --
Passing ethnographies: rethinking the sites of agency and reflexivity in a mediated world / Nick Couldry --
Where is audience ethnography's fieldwork? / Anna Clua --
Audience letters and letter-writers: constituting the audience for radio in transnational contexts / Sweety Law --
Rituals in the modern world: applying the concept of ritual in media ethnography / Bent Steeg Larsen, Thomas Tufte --
PART III. RESEARCHING THE LOCAL --
Negotiation and position: on the need and difficulty of developing "thicker descriptions" / Fabienne Darling-Wolf --
"Now that you're going home, are you going to write about the narratives you studied?": relenovela reception, adultery and the dilemmas of ethnographic practice / Antonio C. La Pastina --
Methodology as lived experience: rhizomatic ethnography in Hawai'i / Fay Yokomizo Akindes --
On the border: reflections on ethnography and gender / Heloisa Buarque de Almeida --
Radio's early arrival in rural Appalachia: a harbinger of the global society? / Jacob J. Podber --
PART IV. ARTICULATING GLOBALIZATION THROUGH ETHNOGRAPHY --
"Ask the West, will dinosaurs come back?": Indian audiences/global audience studies / Vamsee Juluri --
Where the global meets the local: South African youth and their experience of global media / Larry Strelitz --
Chasing echoes: cultural reconversion, self-representation and mediascapes in Mexico / Patrick D. Murphy --
Globalization avant la lettre? Cultural hybridity and media power in Lebanon / Marwan M. Kraidy --
PART V. AFTERWORD --
Media ethnography: local, global, or translocal? / Marwan M. Kraidy, Patrick D. Murphy.

Summary:
"Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; and how global elements of mediated messages acquire class, regional and local characteristics." http://www.loc.gov/catdir/enhancements/fy0701/2002156107-d.html.

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