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Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.

By: Lilien, Gary L, 1946-.
Contributor(s): Kotler, Philip | Kotler, Philip. Marketing decision making.
Material type: TextTextPublisher: New York : Harper & Row, c1983Description: xx, 875 p. : ill. ; 25 cm.ISBN: 0060440767; 9780060440763; 0063640422.Subject(s): Marketing -- Decision making -- Mathematical models | MarketingDDC classification: 658.802 Online resources: WorldCat details
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.802 LIM 1983 (Browse shelf) C-1 Not For Loan 26366
Total holds: 0
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658.802 KOP 2006 Marketing management / 658.802 KOP 2006 Principles of marketing / 658.802 KOP 2006 Marketing management / 658.802 LIM 1983 Marketing decision making : 658.8/02 MAS 2012 Sustainable marketing / 658.802 NEM 2010 Marketing methods to improve company strategy : 658.802 RAM 2000 Marketing management :

Rev. ed. of: Marketing decision making / Philip Kotler. [1971]

Includes bibliographical references and indexes.

Bank Management

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