Services marketing : concepts, strategies, & cases / K. Douglas Hoffman andJohn E. G. Bateson.

By: Hoffman, K. Douglas
Contributor(s): Bateson, John E. G
Material type: TextTextLanguage: English Publisher: Australia ; South-Western, c2011Edition: 4th edDescription: xv, 461 p. : ill. ; 27 cmISBN: 9781439039397 (hbk.); 1439039399 (hbk.)Subject(s): Service industries -- MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .H644 2011Online resources: Contributor biographical information | Publisher description | E-book Fulltext
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Non-fiction 658.8 HOS 2011 (Browse shelf) Not for loan
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658.8 BOM 1992 Marketing / 658.8 DAL 2011 The Leadership experience / 658.8 GIS 2003 Services, marketing and management / 658.8 HOS 2011 Services marketing : 658.8 KOM 2003 Marketing insights from A to Z : 658.8 KOM 2016 Marketing management / 658.8 KOM 2017 Marketing 4.0 :

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