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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman andJohn E. G. Bateson.

By: Hoffman, K. Douglas.
Contributor(s): Bateson, John E. G.
Material type: TextTextPublisher: Australia ; South-Western, c2011Edition: 4th ed.Description: xv, 461 p. : ill. ; 27 cm.ISBN: 9781439039397 (hbk.); 1439039399 (hbk.).Subject(s): Service industries -- MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | E-book Fulltext
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Non-fiction 658.8 HOS 2011 (Browse shelf) Not for loan
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658.8 DAL 2011 The Leadership experience / 658.8 GIS 2003 Services, marketing and management / 658.8 GUM 1994 Marketing management : 658.8 HOS 2011 Services marketing : 658.8 KOM 2003 Marketing insights from A to Z : 658.8 KOM 2016 Marketing management / 658.8 KOM 2017 Marketing 4.0 :

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