Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-
Material type: TextTextLanguage: English Publisher: Boston : Pearson, c2013Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN: 9780132664257 (hbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | K45 2013Online resources: E-book Fulltext
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Item type Current location Collection Call number Status Date due Barcode Item holds
E-Book E-Book EWU Library
E-book
Non-fiction 658.827 KES 2013 (Browse shelf) Not For Loan
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Includes bibliographical references and index.

Business Administration

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