Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane
Material type: 
TextLanguage: English Publisher: Boston : Pearson, c2013Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN: 9780132664257 (hbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | K45 2013Online resources: E-book Fulltext
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
E-Book
|
EWU Library E-book | Non-fiction | 658.827 KES 2013 (Browse shelf) | Not For Loan |
Total holds: 0
Includes bibliographical references and index.
Business Administration
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