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Marketing : an introduction / Gary Armstrong and Philip Kotler.

By: Armstrong, Gary (Gary M.).
Contributor(s): Kotler, Philip.
Material type: TextTextPublisher: Boston : Pearson, 2015Edition: 12th ed.Description: xxviii, 673 p. : color illustrations ; 28 cm.ISBN: 9780133451276.Subject(s): MarketingDDC classification: 658.8 Online resources: WorldCat | E-book Fulltext
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Item type Current location Collection Call number Status Date due Barcode Item holds
E-Book E-Book EWU Library
Non-fiction 658.8 ARM 2015 (Browse shelf) Not For Loan
Total holds: 0

Includes bibliographical references (pages 597-622) and indexes.

Business Administration

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