Marketing : an introduction / Gary Armstrong and Philip Kotler.

By: Armstrong, Gary (Gary M.)Contributor(s): Kotler, Philip Material type: Text

TextLanguage: English Publication details: Boston : Pearson, 2015. Edition: 12th edDescription: xxviii, 673 p. : color illustrations ; 28 cmISBN: 9780133451276Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K625 2015Online resources: WorldCat | E-book Fulltext

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	EWU Library E-book	Non-fiction	658.8 ARM 2015 (Browse shelf(Opens below))	Not For Loan

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Includes bibliographical references (pages 597-622) and indexes.

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