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Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought / Lisa Duhring

By: Duhring, LisaMaterial type: TextTextLanguage: English Series: ResearchPublication details: Wiesbaden : Springer VS, © 2017 Description: 336 p. ; 21 cmISBN: 9783658180331; 3658180331Subject(s): Public relations | Relationship marketingDDC classification: 659.2 Online resources: WorldCat details
Contents:
TOC State of Research: The Academic Debate on the Relationship between Marketing and Public Relations.- The Philosophy of the Social Sciences.- The History Marketing Thought.- The History of Public Relations Thought.- New Perspectives on the Future Relationship between Marketing and Public Relations.
Summary: Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 659.2 DUR 2017 (Browse shelf(Opens below)) C-1 Not For Loan 29059
Text Text EWU Library
Circulation Section
Non-fiction 659.2 DUR 2017 (Browse shelf(Opens below)) C-2 Available 29060
Total holds: 0

Includes bibliographical references

TOC State of Research: The Academic Debate on the Relationship between Marketing and Public Relations.- The Philosophy of the Social Sciences.- The History Marketing Thought.- The History of Public Relations Thought.- New Perspectives on the Future Relationship between Marketing and Public Relations.

Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.

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