Normal view MARC view ISBD view

Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought / Lisa Duhring

By: Duhring, Lisa.
Material type: TextTextSeries: Research.Publisher: Wiesbaden : Springer VS, © 2017Description: 336 p. ; 21 cm.ISBN: 9783658180331; 3658180331.Subject(s): Public relations | Relationship marketingDDC classification: 659.2 Online resources: WorldCat details
Contents:
Table of contents State of Research: The Academic Debate on the Relationship between Marketing and Public Relations.- The Philosophy of the Social Sciences.- The History Marketing Thought.- The History of Public Relations Thought.- New Perspectives on the Future Relationship between Marketing and Public Relations.
Summary: Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 659.2 DUR 2017 (Browse shelf) C-1 Not For Loan 29059
Text Text EWU Library
Circulation Section
Non-fiction 659.2 DUR 2017 (Browse shelf) C-2 Available 29060
Total holds: 0

Includes bibliographical references

Table of contents State of Research: The Academic Debate on the Relationship between Marketing and Public Relations.- The Philosophy of the Social Sciences.- The History Marketing Thought.- The History of Public Relations Thought.- New Perspectives on the Future Relationship between Marketing and Public Relations.

Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.

There are no comments for this item.

Log in to your account to post a comment.

Library Home | Contacts | E-journals
Copyright @ 2011-2019 EWU Library
East West University