Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought / Lisa DuhringMaterial type: TextLanguage: English Series: ResearchPublication details: Wiesbaden : Springer VS, © 2017 Description: 336 p. ; 21 cmISBN: 9783658180331; 3658180331Subject(s): Public relations | Relationship marketingDDC classification: 659.2 Online resources: WorldCat details
|Item type||Current library||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Text||EWU Library Reserve Section||Non-fiction||659.2 DUR 2017 (Browse shelf(Opens below))||C-1||Not For Loan||29059|
|Text||EWU Library Circulation Section||Non-fiction||659.2 DUR 2017 (Browse shelf(Opens below))||C-2||Available||29060|
Includes bibliographical references
TOC State of Research: The Academic Debate on the Relationship between Marketing and Public Relations.- The Philosophy of the Social Sciences.- The History Marketing Thought.- The History of Public Relations Thought.- New Perspectives on the Future Relationship between Marketing and Public Relations.
Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.