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Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner, Gerry McNamara.

By: Dess, Gregory G.
Contributor(s): Lumpkin, G. T | Eisner, Alan B.
Material type: TextTextPublisher: New York : McGraw-Hill, 2014Edition: 7th ed.Description: 1 volume (various pagings) : color illustrations ; 27 cm.ISBN: 9780077862527 (alk. paper); 007786252X (alk. paper).Subject(s): Strategic planningDDC classification: 658.4'012 Online resources: WorldCat details | Ebook Fulltext
Contents:
Strategic analysis -- Strategic formulation -- Strategic implementation -- Case Analysis -- Robin Hood -- Edward Marshall Boehm, Inc. -- American International Group and the bonus fiasco -- Pixar -- The casino industry -- Apple, Inc.: Still taking a bite out of the competition? -- Weight Watchers International, Inc. -- Jamba Juice -- Ann Taylor -- Heineken -- QVC -- World Wrestling Entertainment -- Ebay: Expanding into China -- Microfinance: Going global and going public? -- McDonald's -- The movie exhibition industry, 2013 -- Is Dippin' Dots frozen out? -- Johnson and Johnson -- Zynga -- The Boston Beer Company -- Southwest Airlines: Is luv soaring or sour? -- Jetblue Airlines: Getting over the "blues"? -- Beiersdorf AG: Expanding Nivea's global reach -- Louis Vuitton -- Nintendo's WII U -- Backers beware: Kickstarter is not a store -- Samsung electronics -- Proctor & Gamble -- Freshdirect: Is it really fresh? -- General Motors -- Is one Ford really working? -- Campbell: Is the soup still simmering? -- United Way worldwide -- Keurig: Convenience, choice, and competitive brands -- Yahoo! Table of contents
Summary: This text provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students. The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
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Item type Current location Collection Call number Status Date due Barcode Item holds
E-Book E-Book EWU Library
E-book
Non-fiction 658.4'012 DES 2014 (Browse shelf) Not for loan
Total holds: 0

Includes bibliographical references and index.

Strategic analysis --
Strategic formulation --
Strategic implementation --
Case Analysis --
Robin Hood --
Edward Marshall Boehm, Inc. --
American International Group and the bonus fiasco --
Pixar --
The casino industry --
Apple, Inc.: Still taking a bite out of the competition? --
Weight Watchers International, Inc. --
Jamba Juice --
Ann Taylor --
Heineken --
QVC --
World Wrestling Entertainment --
Ebay: Expanding into China --
Microfinance: Going global and going public? --
McDonald's --
The movie exhibition industry, 2013 --
Is Dippin' Dots frozen out? --
Johnson and Johnson --
Zynga --
The Boston Beer Company --
Southwest Airlines: Is luv soaring or sour? --
Jetblue Airlines: Getting over the "blues"? --
Beiersdorf AG: Expanding Nivea's global reach --
Louis Vuitton --
Nintendo's WII U --
Backers beware: Kickstarter is not a store --
Samsung electronics --
Proctor & Gamble --
Freshdirect: Is it really fresh? --
General Motors --
Is one Ford really working? --
Campbell: Is the soup still simmering? --
United Way worldwide --
Keurig: Convenience, choice, and competitive brands --
Yahoo! Table of contents

This text provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students. The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

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