Principles of marketing / Philip Kotler, Gary Armstrong, Prafulla Agnihotri.

By: Kotler, Philip
Contributor(s): Armstrong, Gary | Agnihotri, Prafulla
Material type: TextTextLanguage: English Publisher: New Delhi : Pearson, c2018Edition: 17th edDescription: xxii,701 p. : illus. ; 29cmISBN: 9789352865611Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 2018Online resources: Worldcat details.
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Principles of Marketing

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Includes index

Business Administration

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