Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan
Contributor(s): Mauborgne, RenéeMaterial type: TextLanguage: English Publisher: London : Macmillan, c2017Description: xi, 322 p. : illus ; 24 cmISBN: 9780316314046; 0316314048; 9781509832163Other title: Proven steps to inspire confidence and seize new growthSubject(s): New products | Market segmentation | BUSINESS & ECONOMICS / Entrepreneurship | BUSINESS & ECONOMICS / Leadership | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Entrepreneurship | BUSINESS & ECONOMICS / Leadership | BUSINESS & ECONOMICS / Management | Market segmentation | New productsDDC classification: 658.802 LOC classification: HF5415.153 | .K52 2017Online resources: WorldCat details | Ebook Fulltext
|Item type||Current location||Collection||Call number||Copy number||Status||Date due||Barcode||Item holds|
|E-Book||EWU Library Circulation Section||Non-fiction||658.802 KIB 2017 (Browse shelf)||Not for loan|
|Text||EWU Library Reserve Section||Non-fiction||658.802 KIB 2017 (Browse shelf)||C-1||Not For Loan||29792|
|Text||EWU Library Circulation Section||Non-fiction||658.802 KIB 2017 (Browse shelf)||C-2||Checked out||17/12/2019||29793|
Includes bibliographical references (pages 305-307) and index.
Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action.
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
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