Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan
Contributor(s): Mauborgne, Renée
Material type: 
TextLanguage: English Publisher: Boston : Harvard Business School Press, cop. 2015Description: xxviii, 287 pages : illustrations ; 25 cmISBN: 9781625274496 (alk. paper); 1625274491Subject(s): New products | Market segmentationDDC classification: 658.802 LOC classification: HF5415.153 | .K53 2015Online resources: WorldCat Details
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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EWU Library Reserve Section | Non-fiction | 658.802 KIB 2015 (Browse shelf) | C-1 | Not For Loan | 29976 | ||
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EWU Library Circulation Section | Non-fiction | 658.802 KIB 2015 (Browse shelf) | C-2 | Available | 29977 |
Total holds: 0
Includes bibliographical references and index.
Business Administration Business Administration
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