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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Kim, W. Chan.
Contributor(s): Mauborgne, Renée.
Material type: TextTextPublisher: Boston : Harvard Business School Press, cop. 2015Description: xxviii, 287 pages : illustrations ; 25 cm.ISBN: 9781625274496 (alk. paper); 1625274491.Subject(s): New products | Market segmentationDDC classification: 658.802 Online resources: WorldCat Details
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Text Text EWU Library
Reserve Section
Non-fiction 658.802 KIB 2015 (Browse shelf) C-1 Not For Loan 29976
Text Text EWU Library
Circulation Section
Non-fiction 658.802 KIB 2015 (Browse shelf) C-2 Available 29977
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Includes bibliographical references and index.

Business Administration Business Administration

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