Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Kim, W. Chan Contributor(s): Mauborgne, Renée Material type: Text

TextLanguage: English Publication details: Boston : Harvard Business School Press, cop. 2015. Description: xxviii, 287 pages : illustrations ; 25 cmISBN: 9781625274496 (alk. paper); 1625274491Subject(s): New products | Market segmentationDDC classification: 658.802 LOC classification: HF5415.153 | .K53 2015Online resources: WorldCat Details

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	EWU Library Reserve Section	Non-fiction	658.802 KIB 2015 (Browse shelf(Opens below))	C-1	Not For Loan		29976
Text	EWU Library Circulation Section	Non-fiction	658.802 KIB 2015 (Browse shelf(Opens below))	C-2	Available		29977

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Includes bibliographical references and index.

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Sagar Shahanawaz

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