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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Kim, W. ChanContributor(s): Mauborgne, RenéeMaterial type: TextTextLanguage: English Publication details: Boston : Harvard Business School Press, cop. 2015. Description: xxviii, 287 pages : illustrations ; 25 cmISBN: 9781625274496 (alk. paper); 1625274491Subject(s): New products | Market segmentationDDC classification: 658.802 LOC classification: HF5415.153 | .K53 2015Online resources: WorldCat Details
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.802 KIB 2015 (Browse shelf(Opens below)) C-1 Not For Loan 29976
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.802 KIB 2015 (Browse shelf(Opens below)) C-2 Available 29977
Total holds: 0
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Reserve Section Close shelf browser (Hides shelf browser)
658.802 KES 2013 Strategic marketing problems : 658.802 KES 2013 Strategic marketing problems : 658.802 KIB 2005 Blue ocean strategy : 658.802 KIB 2015 Blue ocean strategy : 658.802 KIB 2017 Blue ocean shift : 658.802 KOM 1980 Marketing management : 658.802 KOM 1997 Marketing management :

Includes bibliographical references and index.

BA BA

Sagar Shahanawaz

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