TY  - BOOK
AU  - Dominick,Joseph R.
TI  - The dynamics of mass communication
SN  - 007290478X (acidfree paper)
AV  - P90 .D59 1999
U1  - 302.23 21
PY  - 1999///
CY  - Boston
PB  - McGraw Hill
KW  - Mass media
N1  - Includes bibliographical references and index; TOC; Pt.1: The nature and history of mass communication. --
Communication: mass and other forms --
Perspectives on mass communication --
Historical and cultural context --
Pt.2: The print media. --
Newspapers --
Magazines --
Book publishing --
Pt.3: Electronic media. --
Radio --
Sound recording --
Motion pictures --
Television --
The computer and the internet --
Pt.4: Specific media professions. --
News gathering and reporting --
Public relations --
The structure of the advertising industry --
Pt.5: Regulation of the mass media. --
Formal controls: laws, rules, regulations --
Ethics and other informal controls --
Pt.6: Impact. --
The global village: international and comparative media systems --
Social effects of mass communication; Sociology
UR  - http://www.worldcat.org/title/dynamics-of-mass-communication/oclc/38738982&referer=brief_results
ER  -